Get to know us
up16points is a bold and creative marketing agency based in Boksburg, South Africa, founded by Art Director Moeletsi Mathabathe. We specialise in turning strategy into striking visuals and campaigns that move the needle. Whether it's building brands, boosting sales, or breaking the internet (on purpose), we help ambitious businesses stand out in competitive markets.
Driven by ideas, guided by design, and fuelled by results — up16points exists to help you skip the guesswork and grow with purpose.
Our mission
At up16points, our mission is to help brands rise above the noise with smart strategy, bold creativity, and design that sells. We exist to give businesses the edge they need to grow, connect, and win — one powerful idea at a time.
Our vision
To become South Africa’s most influential creative partner — where strategy meets bold design, and brands grow with confidence, clarity, and culture. We envision a future where every business, big or small, has access to creative marketing that makes a real impact.
Our team
Moeletsi Mathabathe
Founder
Argentina Mathabathe
CREATIVE DIRECTOR